Mattel has unveiled a line of dolls with customisable gender identities. The toy brand is making a concerted effort to break from the gender norms reinforced by hyper-feminine Barbie dolls, recognizing that 'for girls' and 'for boys' labels are increasingly seen as outdated.

While people with disabilities have long been overlooked, brands are waking up to the fact that there are 93 million disabled children globally. Inclusive design by mainstream brands provides an opportunity for companies to fuel social change through the promotion of quality of life and equality.

Mercedes has linked up with toy maker Mattel in a new campaign centred on the premise that girls can be anything. The move comes as brands are looking to curb depictions of traditional gender stereotypes in their messaging.

They may only have been around since 2010, but members of Generation Alpha are already tech-savvy, socially conscious, and highly influential. What impact has having a Gen Yer for a parent had on these kids? How is technology shaping who they are? And what are they passionate about?