As extreme weather events and record-breaking heat become the norm, climate change has moved beyond future fears and become a present-day reality. On average,57%of people worldwide report that climate change has already severely impacted where they live. Permanently changed, erratic weather patterns are colliding with people’slivelihoods,identities, andmental health(not to mentiontheir brains). The immediacy and scope of this new ‘climate abnormal’ is creating friction at all levels of society. Despite the fact thatfour in fivepeople across the globe believe humanity is ‘heading towards environmental disaster unless we change our habits quickly’, the way forward feels ridden with tensions. Individuals feel fatigued by brands’ and institutions’climate inaction– they want change (but less so if it forcibly alters their lifestyle). More thanthree-quartersof Europeans believe countries would be more effective at tackling climate change by working together, but few can agree on what that work should look like. A desperate need for change is rubbing up against a society set in its ways. As a result, people are warming up to the idea that the path forward into the climate-adaptive future will require creative, experimental modes of thought more entrenched in imagination than in our current status quo. Luckily, the AI boom and experimental cultural moment that it’s brought about are creating space for new, accessible ways of experimenting, designing, and imagining the world. This new synergy is ushering in the era of Eco Imagination. Emboldened by the possibilities of decentralised creativity and incentivised by the rapid decay of the environment, people are re-imagining their relationships with nature. They’re imbuing the nature narrative with the new, experimental, and unconventional, whether by warding off climate anxieties atclimate cafesandecotherapy parksor instigating equitable climate futures through ecofeminism andintersectional eco-thinking. Where recycling no longer cuts it, people are exploring ‘technobiophilia’,eating insects, andusing bacteriato build computers. Individuals are looking to create transformative connections with the natural world. With the help of new tools and resources, brands can deliver the kind of regenerative environmental strategies necessary for humanity to survive (and potentially thrive) in a new climate reality.

A primary school in New South Wales is offering to teach a majority of classes outside, in a bid to help them connect with nature. With parents worrying about their children forming unhealthy tech habits, 'The Nature School' is taking a more holistic approach to broaden their perspectives.

A study by ING has revealed that Australians value their potted plants second only to artwork when it comes to the contents of their homes. Shedding light on the pervasive trend of indoor gardening, this study highlights Australians’ love of keeping their spaces green.

It’s no secret that spending time in nature is good for the soul. In an increasingly urban and tech-dominant world, being outdoors has become a luxury more than a lifestyle for many. However, with anxiety on the rise, there’s a renewed interest in the mental and social benefits of getting outside. From urban gardening to outdoor experiences, people are exploring how to enjoy being in the wild.