In a bid to tackle food waste, Waitrose has announced plans to sell ‘mini’ pullet eggs laid by young hens. People are wising up to sustainability issues surrounding animal-derived food products and while many are not willing to go vegan just yet, there is significant demand for greener alternatives.

Kitche, an app that turns leftovers into recipe suggestions, has been launched to help people curb their food waste. Increasingly conscious of the negative impact food waste has on the environment, people are turning to tech for innovative and convenient ways to consume more sustainably.

People are keen to recycle, but often don’t because they find it burdensome or inconvenient. As eco action becomes more important to people the world over, how can brands better motivate them to recycle their waste? Canvas8 spoke to Karen Winterich, professor of marketing at PennState, to find out.

Over $160 billion worth of fresh produce is wasted annually in the US. Misfits Market sells aesthetically challenged fruit and veggies through direct-to-door subscription boxes. The brand gives customers access to fresh, cheap produce, encouraging conscious consumption and cutting out the middleman.