From parents who refuse to vaccinate their kids for fear of any side effects to the endemic abuse of pharmaceuticals, many Australians make bad medical decisions in spite of established advice. How can healthcare providers and brands help them make more informed choices about their wellbeing?

Frequency H2O promises increased health benefits thanks to its innovative ‘vibration treatment’ – a clever marketing ploy that is helping it sell 30,000 litres a month in Oz. But as industry bodies say, the water tastes really good, so it begs to reason that this gimmick actually works – but how?

Australian doctors have started prescribing exercise to boost mental health and tackle loneliness. Amid a wider shift in attitudes towards healthcare, holistic approaches to wellbeing are gaining popularity as people recognise the importance of exercise and socialising.

Australia's taste for sliced white bread is on the wane as more people fill their baskets with artisanal and organic loaves instead. It's a sign of how health concerns are shaping eating habits in the country, with traditionally hyper-processed and sugary foods losing some of their appeal.