People are flocking to a Chinese shop that uses locally sourced vinegar to flavour its ice cream. With foodie status standing in as a significant cultural marker reflecting high standing within society, people in China are seeking out odd flavours that prove they are adventurous, because they can.

An Australian food brand has released a range of cricket-based pastas alongside its protein flours and powders. Increasingly conscious of the impact that food production and livestock-rearing has on the environment, people are getting more adventurous when it comes to sustainable food options.

It’s not often that a cardboard container filled with rejected veggies inspires an online frenzy, but then Asda’s wonky veg box is no ordinary product. Simultaneously battling food waste, poor diet and stretched budgets, these bundles of ugly greens have hit a rich seam of consumer desire.

Young generations are turning to food to both speak out about political, social and spiritual beliefs, as well as a means to connect different cultures and serve as a healing medium. How can brands tap into this ethos and show that they actually care rather about supporting a cause?