Research has indicated that a bulk of US grocery shoppers are confused by the term ‘local’ and what it actually entails. As consumers step up their efforts to be more conscious of what they’re buying, the findings highlight the growing lack of understanding regarding the food supply chain by shoppers.

In a city where convenience reigns, cooking at home is usually given short shrift in New York – let alone finding the time to source local ingredients. Local Roots NYC is trying to break that pattern with its subscription service, connecting city dwellers with local farmers and their producers.

As tastes become more international and health becomes a top concern, more Americans are looking beyond supermarkets to find new flavours that surprise and delight. Canvas8 spoke to 20 people from across the US to understand what occasions lead them to visit specialty food stores.

American startup The Goods Mart offers a range of healthy snacking options, as alternatives to the ones found in traditional convenience stores. The store hopes to target shoppers who want healthy treats as they become more concerned about the effects of overindulgence.