As drinking habits shift from indulgent to restrained, the British pub is facing a sizeable set of challenges. But as people continue to seek out social hubs, the future of the British pub needn’t look bleak. How is a love of community serving hope to British watering holes?

The Drum's 2018 'Most Connected Brands Report' features 31 brands older than 70 years old within their top 50. In an era of uncertainty, Britons' purchasing decisions are being driven by a sense of nostalgia, as brands with a rich heritage represent a warm, familiar, safe choice.

A survey finds international shoppers are willing to pay a premium for British-made goods – especially if they’re branded as such. They believe British-made or branded goods are synonymous with superior quality or heritage, with British food, clothes and cars proved the most popular exports.

Though Britain’s high streets may be haunted by a general air of malaise, bakery chain Greggs is bucking the trend. By innovating its product line while staying true to its roots, it’s keeping both new and old customers satisfied, becoming the nation’s favourite dining brand in the process.