Christmas may be the happiest time of the year among those who celebrate it, but it comes with plenty of stressors – whether that’s money, family, or gift-giving. Canvas8 spoke to 20 people from across the US to find out what tends to worry them around the festive season and how they plan to cope.

Aldi has built a perception of itself as an unpretentious supermarket for the cost-conscious. And by using techniques typical of challenger brands – through self-effacing humour and the use of ‘real people’ in ad campaigns – it’s capturing the hearts (and wallets) of the British public.

John Lewis and Waitrose have released a sentimental Christmas ad starring a hapless but adorable dragon. People have come to expect heartwarming spots from John Lewis every year – by delivering on expectations, the retailer is cementing its role as the harbinger of the holiday season.

Burger King’s ‘Whopper Detour’ campaign, created by FCB New York, saw the fast food chain take its rivalry with McDonald’s up a notch, effectively using the latter’s stores as sales locations. Through its use of geofencing, BK showed how a simple coupon activation can break the internet.