In 2018, Sephora launched a series of in-store beauty classes tailored to the needs of trans and non-binary customers in New York City. Sephora’s long-term relationship building with the trans community demonstrates an authentic interest in their well being – not a brash tokenisation of a minority.

Tinder has introduced a Traveller Alert feature to protect members using the app in countries where they could face criminal charges for their sexuality. It’s a bid to recognise the discrimination faced by its LGBTQ+ community around the world and make sure users feel safe as they swipe.

The commercialisation of Pride Month has resulted in many businesses being called out for ‘rainbow-washing’ their products and marketing solely to boost profits. Canvas8 spoke to three experts to discover how brands can better support the LGBTQ community and authentically promote inclusivity.

For the eighth series of MTV’s reality showAre You The One?, the drama-filled fun came with an important social message. By featuring an entirely sexually fluid cast, the network offered a nuanced portrayal of LGBTQ dating in 2019 and boosted media representation for this oft-sidelined group.