From socialising on Snapchat to getting gourmet dishes delivered to your door to binge-watching the latest Netflix series, digital leisure is having a profound effect on the way Gen Yers spend their downtime. Is staying in really the new going out? And what will prise people from their sofas?

Traditional pet food manufacturing processes are no longer acceptable to a new breed of pet parents who are projecting human values around health and wellbeing on to their animals. The Honest Kitchen is catering to this expectation with food that’s good enough for people to eat.

A report has found that nearly 700 pubs and bars closed across the UK in the past year, with the drinking habits of young people partly to blame. But as consumer groups have said, it's not fair to blame just Gen Y, as the rising costs of running a pub or bar becoming increasingly high.

Be it putting off marriage, hopping between different jobs, or waiting longer to buy a house, Gen Y are renowned for their reluctance to commit. Research has found that 44% of Gen Yers see their fur babies as a parenting test run for having kids in the future.