British beer-maker Carling has gone back to its roots with 'Made Local', an ad campaign that focuses on its home town and local people nationwide who actively contribute to their communities. It's an example of how brands can harness storytelling to form a personal connection with consumers.

Marks & Spencer has introduced an urban farm at one of its stores in partnership with German start-up Infarm. The effort shows how companies can integrate sustainability into their existing models to meet a growing demand for transparency and ethical sourcing in the food industry.

As drinking habits shift from indulgent to restrained, the British pub is facing a sizeable set of challenges. But as people continue to seek out social hubs, the future of the British pub needn’t look bleak. How is a love of community serving hope to British watering holes?

Though Britain’s high streets may be haunted by a general air of malaise, bakery chain Greggs is bucking the trend. By innovating its product line while staying true to its roots, it’s keeping both new and old customers satisfied, becoming the nation’s favourite dining brand in the process.