'Climate-friendly' beef brand Happy Meat claims to be '52% less associated with emissions than almost any other beef'. As eco-conscious individuals seek to change their diets for the good of the planet, the company's offer of more ethical and sustainable meat could be appealing.

From cashew milk to burgers that ‘bleed’, plant-based products are shaking up the food industry. But it’s not just vegetarians and vegans tucking into animal-free fare. Rather than picking a side, many omnivores are happily alternating between ‘fake’ flesh and the real thing for the health benefits and novel flavours.

The proliferation of plant-based meat products at restaurants and grocery stores across the US has expanded the dining options available to vegans and vegetarians – but their appeal is not limited to those following niche diets. What’s driving more and more omnivores to gorge on meat alternatives?

Despite the boom in restaurant takeaways and deliveries, plant-based brand and former restaurant The Brook has skipped the door-to-door hot-meal boom and turned its focus towards the growing ready-meal market, delivering freshly-frozen vegan ready meals to heat up at home.