Beauty brand Deciem is taking a stand against hyper-consumerism by boycotting Black Friday 2019. As people increasingly seek out brands that align with their values, those that take a more considered, ethical approach – rather than simply prioritising profit – are likely to be lauded.

Rather than hunkering down with the family over the festive period, Britons are likely to do all their Christmas shopping online, before jetting off on holiday to avoid tiresome family and the dreary weather. So what roles do generosity and social bonds play in the British festive landscape of 2019?

Second-hand fashion has dusted off any remaining mothballs, with online platforms, charity shops, and auction houses catering to frugal fashionistas. While the industry is often called out for fast-fashion waste, how can brands encourage timelessness? And can thrifted threads be luxury items?

As sustainability continues to dominate headlines, it can often seem like everyone is on a mission to shop ‘green’. But research shows there’s a value-action gap among American consumers – while they say it’s important for a brand to be sustainable, their purchasing behavior says otherwise.