Signal28 Nov 2019
giffgaff's Black Friday pop-up pushes circular economy

giffgaff is hosting a pop-up in London for Black Friday, where it will sell refurbished phones and recycled products. Nudging 'shopping awareness' when bargain mania hits is one way brands can demonstrate that they align with growing anti-consumerism sentiments while still increasing sales.

giffgaff's Black Friday pop-up pushes circular economy