Rather than creating a campaign around the wide-ranging utility of its voice assistant, Samsung launched Bixby in India with an emotional ad about the relationship between a mother and daughter. How can demonstrating the soft side of AI boost adoption in a market that’s still developing digitally?

In Helsinki’s Oodi library, robots were brought in to take over some menial tasks, but only once they were given googly eyes did patrons start interacting with them positively. As more robots enter daily social life, designers are adding ‘cute’ and personable features to make people more comfortable.

A study has revealed that people feel safer in driverless cars if the vehicles exhibit more considerate and kind human-like personality traits. With people still wary of trusting robotics, the findings highlight how tech brands could design their products to help inspire confidence in users.

More and more Americans are harnessing connected devices as household guards, secretaries, and entertainers. But as privacy fears mount and constant notifications add to digital fatigue, tech risks wearing out its welcome in the home. How can gadgets be better integrated into domestic settings?