From podcasts to audiobooks, spoken word audio has undergone massive growth in recent years, especially among younger age groups. As the way that people consume media evolves, there’s an opportunity for brands to meet consumers in these new audio spaces.

The career expectations of young workers are changing, and fast. Autonomy, flexibility, and personal and professional development are priorities for Gen Yers and Zers.Culture Call, a transatlantic podcast by The Financial Times explores the issues central to the lives of young professionals.

From helping nervous brides-to-be prep for their big day to solving true crime on your morning commute, podcasts are growing and diversifying their offerings. Now, Spotify has launched a feature that brings personalised podcasts to listeners, with bespoke content that matches their interests.

With its acquisition of Gimlet Media and Anchor, Spotify is setting its sights on becoming the go-to destination for podcasts. It’s a sign of the medium’s growing influence as brands seek ways to tap engaged and young audiences who want immersive narratives that can hold their attention.