WWF’s Christmas campaign taps into young people’s desire to save the planet. By highlighting the destruction caused by deforestation and encouraging viewers to adopt wildlife, WWF is aiming to pull at the heartstrings of Gen Zers and Alphas and empower them to make their world better.

A group of YouTubers has banded together to raise enough money to plant 20 million trees. As people reject the authority of politics and businesses, they're leveraging the power of influencers instead and on their ability to attract millions to their platforms to rally around social issues.

Gen Zers are a tricky yet intriguing generation to grasp – they’re offline-shopping, eco-conscious, genre-defying, values-defending mavericks. As they grow into adolescence and adulthood, what do Gen Zers actually think is cool and how can brands appeal to this cohort’s unique mindset?

For all of their tech-savviness, many school leavers in the UK feel out of their depth as they prepare to enter the world of work. The MiFuture app is hoping to support them through a familiar format, letting them quickly set up a profile and swipe away to find the right job ‘match’.