Coca-Cola Australia has announced that it’s making a commitment to drastically increase its use of recycled plastic by the end of 2019. Continuing to consume more consciously, people are looking to brands to help them minimise the impact of their consumption by using sustainable materials.

Due to changes in food shopping habits and a lack of knowledge about how to repurpose leftovers, Australians are wasting more food than ever before. As environmental concerns become more pressing, brands have an opportunity to educate consumers and offer shortcuts to reducing waste.

Plastic has gained a toxic reputation amid news of everyday polymers killing sea life. As a result, major brands are making efforts to minimise their impact on the planet, including sportswear manufacturer Adidas, which partnered with Parley to create apparel and trainers made from plastic waste.

As ecological crises become impossible to ignore, conscientious shoppers are seeking ways to limit their impact on the planet. Sneaker brand Allbirds is meeting demands for eco-friendly fashion by using sustainable components – but that’s not the sole reason it's developed a cult following.