A survey has revealed that many parents of children with special needs feel that British heritage sites notably lack inclusivity. As the disabled make up a significant percentage of the UK population, people are calling out brands and services that don’t go far enough to accommodate them.

For the 11 million Britons who are deaf or hard of hearing, supermarkets can sometimes feel like inaccessible spaces. To promote inclusivity, Sainsbury’s is raising awareness about the challenges faced by deaf shoppers and encouraging staff and shoppers to learn British Sign Language.

With the launch of Tommy Adaptive, Tommy Hilfiger has joined those clothing companies designing products for people with disabilities. The line can adjust to disabled customers’ measurements and needs, opening up new possibilities with regards to business and professional style.

It’s 2018, but for the most part, advertisers are living in the 1960s. Maltesers is setting itself apart by tackling taboo subjects and highlighting marginalised groups, such as disabled people and the LGBT+ community – but will other advertisers take note?