Research has found that US Gen Yers are so fed up with student loan debt that they’re willing to move or part with everyday pleasures to avoid paying what they owe. Faced with an array of financial pressures, brands can win loyal young customers by helping them get back in the black.

Raising a family has always been expensive. But for many moms and dads in the US, squeezed budgets and rising social pressures mean they’re having to get creative to make ends meet. How are brands and fellow parents helping families to care for, feed, and clothe their little ones?

Money is an emotional and often uncomfortable topic, meaning that many Americans won’t freely talk about it with others – and will be dishonest if they need to. Canvas8 spoke to eight people to understand what financial matters they find difficult to discuss and why they sometimes blur the truth.

The younger cohort is the least economical when it comes to spending their money, with a new survey finding they're less frugal than any other generation according to a survey. As Gen Zers seek advice platforms for money management, brands are looking to fill the educational gap.