Ride-sharing schemes might be on the rise, but ownership still trumps usership, with the majority of Britons wanting exclusive access to their own car. But what actually makes people buy a car? Canvas8 sat down with 13 men and women to find out the reasons behind their latest car purchase.

With city-dwellers increasingly taking mini-breaks to the country, Virtuo is removing the pain points of traditional car rental services through its digital-first approach. It’s enabling drivers to get around in style without dealing with long-term insurance and fuel costs.

As carmakers increasingly explore how tech can facilitate more seamless interactions, Audi has announced a WhatsApp concierge service aimed at making the transition to EVs easier. It’s offering a personalised experience on a familiar interface in a bid to make the service as convenient as possible.

Despite the proliferation of car-sharing schemes, three-quarters of people would still prefer to own a vehicle. However, a growing interest in monthly car subscription services indicates that people are willing to adapt, as long as they’re offered attractive options.