Oxfam’s Second-Hand September campaign encourages people to resist buying new clothes for 30 days. As people grow frustrated with the issues around fast-fashion, second-hand retail is booming, leaving room for brands to help shoppers make eco-friendly decisions.

As fast fashion begins to fall out of favour due to mounting ethical and environmental concerns, the market for second-hand clothing is surging. But how exactly can buying pre-loved apparel help people live more sustainably? And what other factors are fuelling the resale segment?

Fast fashion may satisfy a desire for frequent new lines, but the ethical cost is too steep for some. Offering a more sustainable alternative, Higher Studio allows fashionistas to rent out brand new high fashion items, helping them meet style expectations while staying true to their values.

Research has revealed that 74% of Britons are planning to have a more environmentally-friendly Christmas. As awareness of the climate crisis increasingly shapes consumer decisions, there’s an opportunity for brands to help people keep their festive seasons as green as possible.