Coles' 'Little Shop' has given the chain a boost in the country's retail grocery war. The campaign, which centres around collecting mini replicas of iconic household brands, has left an even bigger impression on shoppers who've gone out their way to visit the supermarket so they don't miss out.

The physical shopping experience may never match the ease of e-commerce, but that doesn’t mean people are abandoning the high street. Brands are using concept stores, cultural events, and customisation to attract footfall and communities that care about more than products alone.

The gamification market is flourishing as brands seek to engage potential customers in novel ways. But what do people get out of these ads and campaigns? Canvas8 spoke to Nannan Xi, a researcher at Gamification Group, to learn how different game elements affect consumer-brand relationships.

American malls face an uncertain future amid shoppers’ growing preference for online and an over-supply of retail space. To entice people back, some owners and developers are prioritizing food, fitness and entertainment experiences – but will it be enough to weather retail’s reckoning?