The proliferation of plant-based meat products at restaurants and grocery stores across the US has expanded the dining options available to vegans and vegetarians – but their appeal is not limited to those following niche diets. What’s driving more and more omnivores to gorge on meat alternatives?

Marks & Spencer has been awarded the first ever 'vegan-friendly high street retailer' award. Having recognised a consumer shift towards more ethical and sustainable trade practices, the brand is helping make veganism more accessible, with its easily identifiable range of vegan products.

Good Catch’s tuna is sacrifice-free seafood focusing as much on sustainability as it does on taste. As veganism hit the mainstream and the market flooded with meat-free options, plant-based sales are rising as people realize that a daily catch needn’t include ‘chicken’ from the sea.

When it comes to the mainstreaming of veganism, Gen Y have been leading the charge – and they're considering raising their children according to their ethical priorities, too. One preschool in Germany is giving vegan parents the ability to raise their children according to the strict diet.