Local Mexican museums are struggling to get visitors through their doors. Despite a surge in postive national sentiment, Mexicans aren’t interested in exploring their own cultural heritage through museums, which could be down to a lack of promotion and advertising.

What would a painting by a celebrated artist smell, sound or taste like? For too long, museums were strictly ‘look and don’t touch’, but curators are now putting visitors’ senses and emotions at the heart of their exhibitions – all while providing a slick backdrop for an Instagram update.

The meteoric rise in digital media and handheld technology has prompted how artists explore and use technology as a new medium to create engaging digital works of art. Using everything from AR and VR to GIFs, holograms and AI to algorithms and code, artists are expanding what consumers consider ‘art’ to be.

Visitors to Tate Britain are now able to use their Instagram cameras to see some paintings come to life. Harnessing technology to create immersive experiences in museums and other cultural institutions is one way to broaden their appeal and make them more accessible and egaging.