This year’s Christmas advert from Tesco, which honours the brand's 100-year anniversary, features a time-travelling delivery van. As Britons grapple with their national identity, especially in the run-up to a General Election and Brexit, Tesco is aiming to unite people around the country’s history.

For the 40th anniversary of the Walkman, Sony has launched an experiential event in Tokyo, allowing passers-by to try out the devices they’ve released over the years. People value emotional connections to their products, and anniversary events can spark happy memories and build brand loyalty.

The rise of on-demand streaming services supposedly sounded the death knell for traditional television, but bright spots have emerged even as live audiences have diminished. What gets people to tune into programmes at specific times rather than catching up at their own pace?

Television is in the midst of a seismic shift as people break away from watching shows via traditional channels and embrace cross-platform conversations, niche programming, and appointment-first TV. Where, and how, can brands and producers most effectively speak to modern audiences?