In celebration of the 40th anniversary of the Walkman, Sony has unveiled a limited edition device with a retro feel to it. Amid widespread anxiety and uncertainty about the political and social climate, many people are seeking out nostalgic, feel-good products and experiences.

Spotify is getting users humming along to tracks from the '80s and '90s in its 'Listen Like You Used To' campaign. By evoking memories of well-loved tunes from the past, the streaming company is using the powerful force of nostalgia to create emotional connections with people and build brand loyalty.

Following the rise of digital cameras and the subsequent smartphone revolution, many people believed the end was near for analogue photography. But the instant camera has experienced a resurgence as the aesthetic inclinations of the Instagram generation have revived brands such as Polaroid.

Authenticity has long been a buzzword in marketing, but with 51% of people saying that less than half of brands create ‘authentic’ content, there’s a significant disconnect with audiences. Canvas8 spoke to Dr. James Oakley to find out what factors affect whether something is seen as genuine.