An ethical newcomer to Australia’s farming industry, How Now dairy is producing no-kill milk at premium prices. The eco-conscious alternative reflects the idea that Australians are willing to pay more for animal-friendly products.

Wild goose meat is being sold across Scotland after an explosion in the greylag goose population necessitated a cull. High-end restaurants are offering the meat as a fuller-flavoured alternative to farmed meat, giving diners a farm-to-table experience that’s also sustainable.

Young generations are turning to food to both speak out about political, social and spiritual beliefs, as well as a means to connect different cultures and serve as a healing medium. How can brands tap into this ethos and show that they actually care rather about supporting a cause?

Authenticity has long been a buzzword in marketing, but with 51% of people saying that less than half of brands create ‘authentic’ content, there’s a significant disconnect with audiences. Canvas8 spoke to Dr. James Oakley to find out what factors affect whether something is seen as genuine.