Signal24 Jan 2020
Mr Peanut’s shock ‘death’ builds Super Bowl hypePeople across the US are mourning the loss of Mr. Peanut, the beloved Planters mascot, following a marketing campaign that declared the 104-year-old had 'passed away'. Though it's likely a publicity stunt ahead of the Super Bowl, it demonstrates how emotive storytelling can revive cultural icons.
©The Estate of Mr. Peanut | YouTube (2020)
