Prada is launching a rehashed collection of its iconic Nylon range, using sustainable and recycled plastics. This effort to implement a circular approach addresses the growing consumer demand for more sustainable and ethical supply chains throughout the fashion world.

Plastic has gained a toxic reputation amid news of everyday polymers killing sea life. As a result, major brands are making efforts to minimise their impact on the planet, including sportswear manufacturer Adidas, which partnered with Parley to create apparel and trainers made from plastic waste.

SUSTBeauty is an online retailer offering a curated selection of non-toxic, sustainably sourced, and responsibly packaged beauty products. As an increasing number of brands boast sustainable credentials, it aims to help people separate the genuinely ethical from the merely green-washed.

Retailers’ sustainability initiatives show that shoppers don’t just want cheap, fast fashion – ethical and eco-savvy values are important too. But are visibly mended sweaters and ‘sneaker cleaning’ services just an updated version of the ‘It bag’, or are people ready to adopt low-impact lifestyles?