Veja’s popularity has been fuelled by celebrity hype, but also by its emphasis on social and environmental responsibility. Tapping into demands for ethical apparel that suits all types of lifestyles with the creation of the Condor running shoe, Veja offers the first petrol-free trainers.

Prada has announced that it will no longer be producing fur, joining the prominent list of luxury brands that have gone fur-free. Consumers have long been demanding ethical products and are pushing luxury fashion brands to adopt a more ethical and sustainable ethos.

Instagram account Diet Prada is confronting some of fashion’s most prestigious brands on issues like copycat design and model diversity. As luxury consumers’ definition of ethical expands to include the intellectual property of designs, fashion brands need to keep up or risk being called out.

How is streetwear changing the world of fashion? Why are people gravitating towards pre-owned luxe? And what’s compelling brands to get creative with influencers? In this part of the 2020 Expert Outlook, we speak to three experts about the evolving shopping habits of high-end consumers.