Through a premium subscription service, Fitbit is bringing hyper-personalised fitness and wellbeing solutions to its users. The launch comes as health-conscious consumers seek new levels of tailored insights to track and maximise their performance and health.

As people become more aware of the impact of tech addiction, they’re looking to develop a healthier relationship with their devices. Canvas8 spoke to Maths Mathisen, CEO and co-founder of Hold and a Nudgestock speaker, to find out whether smartphone overuse might be the new smoking.

A global obsession with sleep and how much we get of it has resulted in an entire industry centred around optimising and tracking nighttime slumber with apps and wearable devices. But is this deluge of data actually preventing people from getting a good night’s sleep rather than enabling it?

Public concern around data sharing is growing, but that hasn’t stopped Americans from buying and using fitness trackers. In fact, research shows that one in five US adults now regularly wears a smartwatch or wearable fitness tech, suggesting that the desire to monitor health outweighs privacy fears.