A YouGov study has revealed that 87% of Britons want stricter rules on enforcing factual claims only in political advertising. Amid a growing general distrust of authority, brands can stay relevant by offering total transparency and helping people recognise and tackle false claims.

The GDPR rollout and Cambridge Analytica scandal have raised the public’s awareness of how their online data is used, abused, and profited from by brands. To help web users regain a sense of control over their personal info, Mozilla is helping them avoid trackers by default through Firefox.

Privacy concerns and ad-dominated feeds have mainstream social networks like Facebook, Twitter and Instagram facing a ‘trust crisis’. Subscription-based platform Vero offers an alternative with the promise of transparency and control – but is it so different from established industry giants?

Whether it’s hacks or leaks, data privacy is the issue of the day. Many say they are concerned about their information online, but what will they share and what do they expect in return? Canvas8 spoke to seven Americans to find out what they’re willing to share about themselves and with whom.