Apprenticeships are often misperceived by Britons, despite the scope of courses available – from auctioneering and law to joinery and hairdressing. A report by The Social Market Foundation thinks new titling could help give visibility to the range of skills training on offer and reduce a cultural bias against them.

Faced with annual fees in excess of £9,000, questionable pastoral support on campus, and stiffer competition in a job market replete with graduates, Gen Zers have plenty of reason to be sceptical about the benefits of higher education. So, how are they forging their career paths after school?

With university degrees criticised for offering less value for money, young Britons are in search of alternative routes into the workforce. A government ad campaign is trying to get youth fired up about apprenticeships as a career option, appealing to their desire for dynamic, skills-based work.

How are employees behaving like consumers at work? Why is career advice missing the mark for young people? And can apprenticeships compete with universities? In this part of the 2020 Expert Outlook, we speak to three experts about the demands reshaping the job and education landscape.