Dior has launched a series of videos featuring model Gisele Bündchen speaking candidly about her struggles with mental health. The campaign sees the brand go beyond the aspirational ideals common in luxury advertising to connect with shoppers in a way that emphasises authenticity.

Luxury fashion house Ermenegildo Zegna has launched 'What Makes a Man', a campaign aiming to tackle traditional ideals of masculinity and sensitivity. It comes at a time when brands are looking to update perceptions of the modern man in a way that is authentic.

Behavioural sciences have been applied to advertising for nearly 50 years, but industry-wide adoption is slow. Canvas8 spoke with Richard Shotton, author ofThe Choice Factory, about how behavioural sciences can help advertisers to innovate their practices to meet the challenges of tomorrow.

As Gen Yers enter their financial prime, brands across sectors are looking at ways to adapt their offerings to meet the ethical expectations of this cohort. Online-only challenger bank Aspiration is appealing to them by putting trust, transparency, and sustainability at the heart of its business.