London is overflowing with two- and four-wheeled shared transport options – from Uber to Bolt to Lime – all of which respond to a desire to get around in an efficient, inexpensive, and eco-conscious ways. But when and why do people choose to hop on a bike or hail a cab rather than take the Tube?

With greening our routines top-of-mind, reducing the environmental impact of our transport options is an important consideration for many. As price and infrastructure make scaling back on air travel difficult, how can brands and industries lend a helping hand to the eco-keen?

With city-dwellers increasingly taking mini-breaks to the country, Virtuo is removing the pain points of traditional car rental services through its digital-first approach. It’s enabling drivers to get around in style without dealing with long-term insurance and fuel costs.

As people continue to question their use of cars on a sustainability front, a company called Go-Ahead is rolling out air-filtering buses in two UK locations. By resonating with peoples’ environmental values, the buses may nudge them to move towards more future-proof modes of sustainable travel.