Signal6 Feb 2020
Curiosity fuels appetite for plant-based food in the US

Much has been said about the environmental benefits of going vegan, but it turns out that curiosity is the main factor driving people to explore plant-based diets. With this in mind, brands that emphasize the adventurous side of vegan foods can nudge people to try their products.

Curiosity fuels appetite for plant-based food in the US