Research has found that while Canadians want to reduce their plastic waste, they don’t want to pay extra for more eco-friendly packaging. While environmental awareness is important, relevant financial incentives may be required to change buying behaviours across the country.

The effects of climate change won’t discriminate between genders, but research suggests that men may not be doing as much as women to limit their impact on the planet. What stops men from buying eco-friendly goods, and how can brands shift perceptions to ensure sustainability appeals to all?

Retailers’ sustainability initiatives show that shoppers don’t just want cheap, fast fashion – ethical and eco-savvy values are important too. But are visibly mended sweaters and ‘sneaker cleaning’ services just an updated version of the ‘It bag’, or are people ready to adopt low-impact lifestyles?

As sustainability continues to dominate headlines, it can often seem like everyone is on a mission to shop ‘green’. But research shows there’s a value-action gap among American consumers – while they say it’s important for a brand to be sustainable, their purchasing behavior says otherwise.