To honor the 2020 Super Bowl landing on Groundhog day, Jeep’s ad tapped into American nostalgia by recreating the popular 90s film. But this time, it featured the new addition of a Jeep Gladiator, highlighting the brand's American roots and positioning the car as able to turn people's days around.

Microsoft's 2020 Super Bowl ad shone a light on Katie Sowers, the first female coach to feature in the NFL's biggest game. Research suggests it was the ‘most emotionally effective’ ad of the season, underscoring the power of highlighting a real person’s journey to address a wider issue.

The archetypal American suburb may be perceived as quaint, welcoming, and demographically homogeneous, but they have never been denser, more diverse, or poorer. How exactly have these areas transformed over the decades and why do people still want to set up a life in these neighborhoods?

More than 60% of rural Americans say that federal efforts to improve living standards don’t have an impact or make things worse. The Strong Towns initiative is working with residents, developers, and municipal planners to help countryside communities get back on their feet – on their own terms.