Amid calls for retail brands to cut their carbon footprints, H&M has rolled out a delivery system in the Netherlands that relies on two wheels rather than four. As people increasingly seek out ways of living sustainably, the move may help offset some of the ethical concerns about fast fashion.

With so much to do and so little time, many Americans are turning to online shopping to buy their clothes – though garments are not always as expected in terms of fit or quality. Canvas8 spoke to nine Americans to understand what makes them more or less likely to return items bought online.

John Lewis is helping customers to minimise their impact on the environment by opting for slower ‘eco-deliveries’. The initiative shows how people who are anxious about climate change are willing to accept small inconveniences in order to reduce their carbon footprint.

Retailers’ sustainability initiatives show that shoppers don’t just want cheap, fast fashion – ethical and eco-savvy values are important too. But are visibly mended sweaters and ‘sneaker cleaning’ services just an updated version of the ‘It bag’, or are people ready to adopt low-impact lifestyles?