DOVE chocolate has dropped the romance from its Valentine’s Day campaign, in favour of a satirical ode to self-gifting. With Americans increasingly cynical about Valentines Day but still buying chocolate by the truckload, DOVE positions itself as the choice for people with a mind of their own.

For many Britons, Valentine’s Day has become a commercial con. However, as attitudes to relationships are shifting, some are choosing instead to demonstrate their love for their friends, family or themselves, while others are searching for personalised gifts and experiences for their partner.

Whether on the search for a hook-up or something longer-lasting, digital dating platforms have become the first port of call for many singletons. Canvas8 spoke to three experts to learn more about the modern romance landscape and to find out whether apps have killed the long-term relationship.

Whether it's declaring themselves self-partnered or opting to be in a ‘throuple’, people are ditching traditional notions of relationships and creating their own romantic narratives. In fact, as norms shift, more Americans are opening up to non-monogamous, committed relationships.