Calls for eco-conscious products are being answered with Ethique’s zero-waste, sustainable hair and skin care products, with low or no water content. With its ‘water-free’ tagline, people’s ethics and personal care regimens can exist harmoniously, setting precedents for other beauty brands.

With The UK Plastics Pact seeing 42 companies pledging to curb wasteful plastic habits by 2025, brands are being forced to address the issue head on. Leading the charge is Charlotte’s Cupboard: a mobile grocery store that is helping people to avoid unnecessary packaging and food waste.

Conventional cleaning goods may leave kitchens and bathrooms gleaming, but they often end up dirtying the environment through microplastics and harmful chemicals. Blueland offers an alternative, selling mix-at-home products that help preserve the planet while polishing one’s home.

DAME has launched a carbon-offsetting project that's made it the world’s first climate-positive period brand. Increasingly environmentally savvy, people are judging companies based on their positive impact. Brands that are climate-positive, not just carbon-neutral, may increase success and relevance.