As the coronavirus spreads, people in China are seeking knowledge via Plague Inc., a computer game that explores the idea of disease outbreak in a realistic way. The game's growth highlights the role media can play in helping people learn about and confront issues they don’t understand.

Once an app to help people find their lost iPhone, Apple’s Find My has developed into a way for people to communicate by sharing their geo-locations with friends and family. To be convinced to give up their privacy, people are expecting brands to offer a greater sense of connectivity and safety.

In China, local governments have doled out location-tracking smartwatches to 17,000 children across 60 elementary schools in Guangzhou. In a cultural climate accustomed to surveillance, child-tracking tech is being valued for its safety benefits, rather than critiqued for privacy invasion.

Imagine a future where adverts are created just for you or you can buy products with a simple nod of your head. In China, that future is near as AI and facial recognition software shake up shopping nationwide. How are companies utilising this tech and how are consumers embracing it?