Out of home (OOH) advertising is undergoing something of a renaissance in the US, as Instagrammers post more pics of billboards they've spotted outside. Advertisers are innovating as a result, knowing that people will 'Gram cultural artefacts that line up with their own tastes and interests.

Questionable relationship advice and hilarious dating fails have taken over billboards across London as part of Twitter’s non-traditional Valentine’s Day campaign. By spotlighting relatable and memorable messages, it's providing a dose of authenticity for ad-weary individuals.

As second-screening becomes the norm, attention spans are dwindling. But how exactly does multitasking affect our ability to identify useful information? Canvas8 spoke to Dr. Daniel Zane, an associate professor at the University of Miami, to understand what happens when we’re distracted by ads.

Is Facebook ‘over’? How can brands avoid accusations of woke-washing? What does the future of podcasts look like? And how are we becoming more mindful of our social media usage? In this part of the 2020 Expert Outlook, we speak to four experts about how people are interacting globally.