Concerns about the environment are high, as 92% of Britons think minimising their eco footprint is important. People are keen to go green, with 68% saying they would make lifestyle changes to benefit the environment. Travel companies are stepping in to help people move towards ‘zero-waste travel’.

With greening our routines top-of-mind, reducing the environmental impact of our transport options is an important consideration for many. As price and infrastructure make scaling back on air travel difficult, how can brands and industries lend a helping hand to the eco-keen?

The UK travel sector is growing, but one important cohort – Gen Y – are still preferring to go abroad. The Pig is a small group of rural hotels breaking this mould by placing emphasis on all things that matter to Gen Y, including informality, experience, value-for-money and good food.

No-frills airlines and hotel comparison sites have made it cheaper than ever to take a relaxing holiday, but do Britons ever consider the environmental cost of their travels? Canvas8 spoke to 15 people from across the UK to understand how they might cut their carbon footprint when going abroad.