Retailers’ sustainability initiatives show that shoppers don’t just want cheap, fast fashion – ethical and eco-savvy values are important too. But are visibly mended sweaters and ‘sneaker cleaning’ services just an updated version of the ‘It bag’, or are people ready to adopt low-impact lifestyles?

Sustainable shopping often feels rewarding - and the emotion can be a great pick-me-up. A study has revealed that using green products gives people a warm ‘glow’ of enjoyment, revealing an emotional dimension to eco-friendly shopping which proves that it really does feel good to go green.

As ecological crises become impossible to ignore, conscientious shoppers are seeking ways to limit their impact on the planet. Sneaker brand Allbirds is meeting demands for eco-friendly fashion by using sustainable components – but that’s not the sole reason it's developed a cult following.

‘Organic’ and ‘ethically sourced’ have become buzzwords in the beauty landscape, but it can often be difficult to suss out which brands are the real deal. To help people filter out bad apples, Net-a-Porter has launched a platform called Net Sustain that exclusively highlights sustainable brands.