Coca-Cola is launching a caffeinated sparkling water called AHA that will hit American shelves in early 2020, with plans to expand globally shortly thereafter. As people look to reduce their sugar intake, they’re seeking out ‘functional’ drinks that provide a buzz without the buzzkill of being unhealthy.

The US coffee market has seen a 3.8% growth in 2018. Americans' preference for artisan cups of Joe has been termed the "fifth wave business of coffee" – the practice of appreciating not just the product, but the quality of brand behind it, driven by more moderate drinking habits.

Americans have an intimate relationship with coffee, but the experimental tastes of Gens Y and Z have seen specialty blends soar, with the demand for cold brews heating up. Califia Farms caters to this crowd of caffeine fans, boasting a line of drinks that’s sustainable, convenient, and tasty.

As Britons take increasingly shorter lunch breaks and rely more heavily on snacks as a source of sustenance, what are brands doing to satisfy customers’ gastronomic needs and desires? When a crisp sandwich just won’t cut it, people are opting to munch on mini-meals to get them through the day.