IKEA has launched a campaign in collaboration with National Geographic, using humour to promote the importance of sleep – and to position the brand as sleep experts. As healthy sleep is increasingly being seen as a luxury and commodity, brands are tapping into this to offer targeted solutions.

A global obsession with sleep and how much we get of it has resulted in an entire industry centred around optimising and tracking nighttime slumber with apps and wearable devices. But is this deluge of data actually preventing people from getting a good night’s sleep rather than enabling it?

Australian insurance provider AHM has launched an AV tool to help people carve out daily moments of mindfulness. The initiative meets the desire among many young Aussies for accessible mental health management, and presents health insurance in a simpler, more relevant light.

From parents who refuse to vaccinate their kids for fear of any side effects to the endemic abuse of pharmaceuticals, many Australians make bad medical decisions in spite of established advice. How can healthcare providers and brands help them make more informed choices about their wellbeing?