Childhood obesity is increasing in the UAE, and parents are feeling the pressure to keep their kids healthy and active. But they're not just focusing on cutting down on the sugar – many are blaming technology's influence instead, so are looking for ways to help their children disconnect.

Childhood obesity in the UAE projected to reach more than 14% for under-20s by 2020, and parents want easier ways to help their kids get active. Little Gladiators kid-specific fitness centre combines tech with activity to encourage more children to get the recommended amount of exercise.

A new campaign from fitness service Pay As You Gym dramatises the simplicity of how it works, as it offers subscription-based access to gyms on a case-by-case basis. Britons want to get fit but are put off by committing to expensive memberships that tie them down to one gym.

From ‘drunk yoga’ to ‘no-shower happy hour’, fitness and indulgence no longer have to be separate entities. Exercising is not enough – people want to create a social event out of their workouts. With more choice than ever when it comes to fitness, what are the factors driving this Gen Y-led trend?