The global climate strikes in 2019 may have stirred real-world action from people across the world, but few took to the streets in Japan. Even though they’re concerned about environmental issues, a stigma around protesting is keeping Japanese people from engaging with the problem.

Dior’s Paris Fashion Week show infused fashion with a fighting spirit as models paraded under neon-lit feminist slogans. Brands that have a political viewpoint are now seen as standard, but people are still wary of inauthentic virtue-signalling, making it a tricky space for brands to navigate.

Second-hand fashion has dusted off any remaining mothballs, with online platforms, charity shops, and auction houses catering to frugal fashionistas. While the industry is often called out for fast-fashion waste, how can brands encourage timelessness? And can thrifted threads be luxury items?

Gamers are used to spending on virtual goods to customise characters and unlock additional content, but how would they feel about IRL brands existing in these environments? As fashion labels seek to capture the next generation of luxe shoppers, how can they engage gamers in an authentic way?