Signal11 Mar 2020
McDonald's praises 'unsung heroes' of the night shift

McDonald’s has released an advert shining a light on the lives of the almost 3.2 million night-shift workers in the UK and Ireland, whose work often goes unnoticed. By championing these ‘unsung heroes’ with empathy and admiration, the fast-food brand taps into people’s desire for recognition and compassion.

McDonald's praises 'unsung heroes' of the night shift